ZERO. ZILCH. NADA.

The number of fancy advertising awards we won last year. But that's ok, the academy can keep their awards, we win our awards from our clients. For what? Making them a ton of money. Being the best partners they could ask for. And not throwing their money away just to win pointless awards. (For real though, we've actually won awards from our clients)

Start The Conversation

Measure Twice, Cut Once

Words we live by. All our customized solutions begin with thorough analysis of your business and competitive
landscape to ensure every marketing dollar is used to drive the highest impact.

CUSTOMIZED SOLUTIONS

Traditional Media
Branding: Guidelines, Web, Stationary
Print: Direct Mail, Circulars, ROPs, Signage
Broadcast: TV, Radio
Outdoor: Billboards, Transit
Digital/Social Media
Paid & Organic Facebook/Instagram
Google Ads (AdWords)
Organic LinkedIn
List Building/Email Campaigns
Public Relations

FULL AGENCY SERVICES

Branding
Creative & Art Direction
Copywriting
Account Strategy & Consulting
Photography
Video Production
Voice Over Production
Media Analysis
Media Buying (TV, Radio, Print)
Digital & Social Media
Multicultural (via Nova Multicultural)

NATIONAL LUMBER

Challenge: Struggling Contractor Sales
Solution: Attract and Create Loyalty within the Remodeling Contractor Community with a strategic, branded loyalty program:
Window Signs & Banners
In-Store, POS Signage
Branded/Logo Apparel
Life-size Cut Outs
Custom Web Pages
Direct Mail & In-Store Trifold w/ Card
Sales Training
Trade Advertising (Print and Radio)
Results: 500% Increase in Contractor Sales over 3 Years

"When we think it's impossible to get it done, we send it to Nova... then I can get some sleep."

Over the last 27 years, Nova has been blessed with the opportunity to help the below clients get some amazing sleep.

AAA
AFX
Aikenheads (AOR)
American Flourescent
American Standard
Aubuchon Hardware
Autozone
Bob’s Stores (AOR)
Bosch
Brico
buybuyBaby (AOR)
C•I•L

Cashway (AOR)
Castorama Brazil (AOR)
Crutchfield
CVS Pharmacy
Decathlon Sports (AOR)
DeWalt
Five Below (AOR)
GS1 Canada
Harwoods (AOR)
hhgregg
Hitachi
Husqvarna
John Deere

Jordan’s Furniture
Jumbo Sports
Kingfisher
Kitchen Views
KitchenCraft
LEDVance
Lowe’s
MAAX
Maibec
National Lumber
Osram Sylvania
Party City (AOR)
Pennington

Pepboys Auto
Pergament (AOR)
Premdor
Reno Depot (AOR)
Sherwin-Williams
Shure
Sico
Staples
The Building Box (AOR)
The Home Depot Canada
Troy-bilt
Walgreen’s

Senior management stays involved with every account, you'll never be pawned off to a B team.

KEN VILLANOVA

CEO, Creative Director

KEVIN VILLANOVA

COO, GENERAL MANAGER

MARÍA ELENA VÁSQUEZ

VP, Business Partnerships

JAMES LAWLOR

VP, MEDIA DIRECTOR

Retail isn’t a sideline at Nova; it’s the headline.

We eat, drink and breathe it, and we do it in Retail Time, sixteen hours a day, six days a week.

Nova was created to provide Retailers with the expert results-based know-how that’s difficult to find at conventional, or "generalist" agencies. Everything we do at Nova takes place in the retail arena in “retail time”. Our staff is composed entirely of experienced retail professionals from our marketing and advertising consultants to our graphic designers. In their careers they have all been on the retailer’s side of the fence. They all have a clear understanding of what the client needs and expects, and are driven to exceed those expectations.
Our company and systems are streamlined for the fastest possible turnaround. We understand the need to create and produce traffic-driving marketing programs in retail time. Our expertise in establishing objectives, developing retail strategies and viable creative solutions are all derived from a passion for retail and increasing our client’s revenue. Registering results… that’s retail, and that’s Nova Marketing... a top marketing organization with a burning passion for retail.
And in the retail spirit, we insist that everything we do must be accountable, measurable, and MUST increase our clients’ ROI. Everything we do must Register Results.

Corporate Info

(617) 770-0304

51 Melcher Street, 1st Floor, Boston, MA 02210

moreinfo@novainc.com

My experience has been amazing in working with Nova Marketing, specific to the Launch of Home Depot in Canada. We had difficulty finding an agency in Canada that understood the direction we were taking in the Home Improvement Category and had to go outside of our country to find the expertise we were seeking. During our engagement Nova Marketing delivered to a $60,000,000 marketing budget that supported new store openings, same store sales as well as projected growth. The results of the marketing strategy/plan developed by Nova Marketing for Canada, met both the expense and sales increase side of the equation. I think of Nova Marketing as not only the expert marketers in Home Improvement, but as my strategic trusted partner, a one stop shop for all our marketing needs, from strategy, creative execution, to media buying, digital, TV and Radio creative and production thereof, while consistently managing on time on budget to a plan that delivered our desired results.

EILEEN MACDONALD

President & COO, GS1 Canada

NOVA provides outstanding customer service! We trust the quality of their work and know that they are constantly looking out for our best interests as a company. We appreciate their attention to detail and how thorough they are when following established processes. They also are creative-minded and know when to think outside the box. They are nimble and adapt to our circumstances and requests but yet they are extremely reliable and accurate. We value NOVA as a business partner.

NELSON VELASQUEZ

Sr. Manager, Lowe’s Home Improvement

For most of the last 25 years, I’ve worked in retail, especially in the home improvement big box world. Throughout the years, I’ve encountered few retail professionals that were as knowledgeable and strategically sound as the team at NOVA Marketing. NOVA was very much instrumental in the success I witnessed and partook for years, especially with Reno-Depot, Inc. NOVA Marketing have shaped my views of retail and influenced me a great deal to make me become the successful professional I am today.

DAVID GIGUERE

VP, Groupe Touchette; Former VP, Rona & Reno-Depot

The team at Nova really rolls up their sleeves and work hard to learn your business. They were outstanding “true partners" in developing and executing the marketing strategy for a start-up big box chain operation in Canada, a neighborhood chain of hardware stores in California, and a specialty decorating chain in Connecticut. They also had many years of experience with various home center chains in the states. In every situation, success was achieved because of the attention to detail, the thorough research and understanding of each business and their overall dedication to the mission.

BOB WITTMAN

Former Divisional President, Home Depot EXPO; Former EVP, Orchard Supply

When we think it's impossible to get it done, we send it to Nova...then I can get some sleep.

GENE HODGES

Director of Creative Services, Bed Bath & Beyond

During my tenure at Reno-Depot as VP Marketing, I was able to count on the expertise and know how of the team at Nova Marketing to build our unique marketing and merchandising strategy. The Nova team were not only great strategists but they were an integrated part of our team which allowed us to execute better than our competitors, day in and day out!

SYLVAIN TOUTANT

Former President & CEO, Reno-Depot

Complacency has no place in a successful retail environment

Need a shoulder to cry on about tough resets or the latest feud between Merchandising and Marketing? Cool. We don’t know too many problems more revenue can’t solve, give us a call and that’s where we’ll start. Interested in career opportunities? Fill out the form below and we’ll get back to you within 24 hours or less.
If you’re in a rush, call us: 617-770-0304

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ZERO. ZILCH. NADA.

Don't have a million dollar budget? That's ok, we love small business, too! See if you qualify for our NOVA:SBX Small Business Program

Measure Twice, Cut Once

CUSTOMIZED SOLUTIONS

CUSTOMIZED SOLUTIONS

FULL AGENCY SERVICES

FULL AGENCY SERVICES

NATIONAL LUMBER

NATIONAL LUMBER

Senior management stays involved with every account, you'll never be pawned off to a B team.

KEN VILLANOVA

CEO, Creative Director

KEVIN VILLANOVA

COO, GENERAL MANAGER

MARÍA ELENA VÁSQUEZ

VP, Business Partnerships

JAMES LAWLOR

VP, MEDIA DIRECTOR

Retail isn’t a sideline at Nova; it’s the headline.

We eat, drink and breathe it, and we do it in Retail Time, sixteen hours a day, six days a week.

Corporate Info

EILEEN MACDONALD

NELSON VELASQUEZ

DAVID GIGUERE

BOB WITTMAN

GENE HODGES

SYLVAIN TOUTANT

Complacency has no place in a successful retail environment